SEO

Submitting Your Website to Search Engines

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion. Before Submitting to a Search Engine Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories. Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words,…

How Search Engines Work – Web Crawlers

There are basically two types of search engines. The first are robots called web crawlers or spiders. Search Engines use spiders, sometime called a spiderbot to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program ran by a search engine system. A spider “crawls” a website. When a Spider crawls a website it reads the content, the Meta tags and also follows the links. The crawler then returns the information to a central depository that indexes the data. The spider will visit each link you have on your website and index those sites as well. Some spiders only index a certain number of pages on your website, so don’t create a site with 500 pages! Web Crawlers usually discover pages from links within the site and…

The Importance Of Search Engines

It is the search engines that finally bring your website to the notice of the prospective customers. When you type a topic in a search bar. The search engine instantly sifts through millions of pages it has indexed and presents you with what matched your topic. Searched matches are also ranked. With the most relevant matches being first. Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, customers are more likely to use one of the top 7 search engines. As they attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. Importance of Keywords to Search Engines It is the Keywords that play an important role more than any expensive…

What Is Search Engine Optimization

Search Engine Optimization. A process of choosing the most appropriate targeted keyword phrases related to your website. Ensuring that your website ranks high in search engines. So when someone searches for specific phrases it returns your site on top. SEO involves fine tuning the content of your site. This includes the HTML and Meta tags and also involves appropriate link building process. Popular Search Enginges The most popular search engines are Google, Yahoo and Bing. Search engines keep their methods and ranking algorithms secret. This allows them to get credit for finding the most valuable search-results. As well as deter spam pages from clogging those valuable search-results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200…

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