What Is Search Engine Optimization

Search Engine Optimization. A process of choosing the most appropriate targeted keyword phrases related to your website. Ensuring that your website ranks high in search engines. So when someone searches for specific phrases it returns your site on top. SEO involves fine tuning the content of your site. This includes the HTML and Meta tags and also involves appropriate link building process.

Popular Search Enginges

The most popular search engines are Google, Yahoo and Bing. Search engines keep their methods and ranking algorithms secret. This allows them to get credit for finding the most valuable search-results. As well as deter spam pages from clogging those valuable search-results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

New websites don’t need to “submit” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

Keyword Research

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. A great resource/SEO tool for keywords research and analytics is Google Keyword Tool, SEMRush, Moz or UberSuggest which will help with keywords for your content marketing strategy. Moz also offers some free SEO Tools for link building and analysis, keyword research, webpage performance, local listing audits, and more.


Search engine marketing and promotion companies look at the plan for your site. They then make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website. While continuing to make recommendations for editing and improvements to keep your traffic flow and your search engine ranking high. SEO experts normally work along side the web designer to build an integrated plan. This allows all aspects of the design to be considered at the same time.

Next Read: The Importance of Search Engines

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