It is the search engines that finally bring your website to the notice of the prospective customers. When you type a topic in a search bar. The search engine instantly sifts through millions of pages it has indexed and presents you with what matched your topic. Searched matches are also ranked. With the most relevant matches being first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, customers are more likely to use one of the top 7 search engines. As they attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
Importance of Keywords to Search Engines
It is the Keywords that play an important role more than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
Ranking Algorithm
All search engines employ a ranking algorithm. The purpose of a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own
NEXT READ: How Search Engines Work – Web Crawlers
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